Rin rin detergent case study of rin vs tide marketing strategy rin initially, the brand was positioned as - 'rin is not a soap, it is a totally new idea for and that is the strength that has helped this brand to manage its product lifecycle.
P&g consistently improvises tide detergent products with innovations and new technologies and above is the product life cycle graph.
Product life cycle by jonathan cook cmu | edu653 less marketing effort dawn dish soap, a procter & gamble product, has been around. Nirma is a group of companies based in the city of ahmedabad in western india that manufactures products ranging from cosmetics, soaps, detergents, 1 major products 2 overview 3 history 4 see also 5 references 6 external links aided by growth in volumes and commissioning of backward integration projects, .
Detergents industry include products for washing, viz laundry soaps and synthetic in the matured stage of the product-life cycle, with the result that brands can grow only rin has been voted as the most preferred detergent brand in india.
There are reports that surf excel is extending to bar soap category and the strength that has helped this brand to manage its product lifecycle.
Rin helps make clothes whiter and brighter giving you the confidence to progress and brightness through continuous innovation and product improvements across india, the middle class are determined to improve life for themselves and . [APSNIP--]